LibGuides: Entrepreneurship & Business Ethics: Market Research

Market Research

Find Market Research Reports

Utilize Business Source Premier to find market research reports. Try a keyword search in this database, then limit your results to "Source Type," "Market Research Reports."

Business Source Premier This link opens in a new window
Comprehensive business research database with 4,300+ indexed journals and additional resources, including SWOT analyses, market research, company profiles, and industry reports. Terms of Use.

Find International Market Research

Utilize the Euromonitor Passport database to find international market research information.

Passport This link opens in a new window
Passport by Euromonitor is a comprehensive market research database, offering insights on global industries, economies, and trends across consumer-related sectors in over 200 countries. Terms of Use. Coverage: 1997-present.
CountryWatch This link opens in a new window
Provides critical global and country-specific information and data in two sources: Country Reviews are full-text reports on each country around the globe and Country Wire is a country-by-country global news service that provides real-time news. Terms of Use.

Find Consumer & Statistical Data

Utilize the following databases to find information on consumers and statistical market data.

Sage Data This link opens in a new window
Over 600 customizable datasets with 14 billion data points from licensed and public domain datasets. Includes the EASI Market Planner, which provides data on consumer demographics and usage/spending patterns for products and services in the US. Terms of Use.
Simmons Insights This link opens in a new window
U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. Create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Terms of Use. Coverage: To Spring 2021. Restricted to 10 users at a time.
SimplyAnalytics This link opens in a new window
An application that lets users develop interactive maps and reports using thousands of demographic, business, and marketing data variables. Includes the EASI Standard Package, Experian SimmonsLOCAL, and Nielsen PRIZM Data Packages. Terms of Use. Coverage: 2000-present. Restricted to 10 users at a time.
SRDS This link opens in a new window
Provides media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other basic information for a variety of advertising media, including radio, television, newspapers, and consumer magazines. Terms of Use.

American Factfinder
United States population demographic information from the U.S. Census Bureau.
Consumer Expenditure Survey
The Bureau of Labor Statistics' Consumer Expenditure Survey includes"information on buying habits of America's consumers.
Pew Research Center
Contains survey reports, demographic studies, and data-driven analysis.
United Nations Demographic Yearbook
Data collected from U.N. national statistical authorities.
American Customer Satisfaction Index
The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.

U.S. Census Bureau - Business Builder
The Census Business Builder is a suite of services that provides data at the county and city level tailored to people looking to start a small business; includes socioeconomic and demographic data, key industry statistics, and even consumer spending data.