Visual Literacy

What is Visual Literacy?
Visual literacy is the ability to interpret, analyze, evaluate, and create visual messages in a variety of forms, including photographs, advertisements, films, charts, social media posts, artwork, and more. Becoming visually literate means learning to “read” images as critically as we read text.

Why It Matters
Visual literacy empowers you to question how meaning is constructed through images and design choices. It helps you evaluate visual information for accuracy, bias, and impact and equips you to create visuals that communicate ideas ethically and effectively. Whether you’re studying art, journalism, film, or writing, these skills are essential for both academic and professional success.

In This Guide
This guide introduces the key concepts and tools of visual literacy and connects them to Chapman University’s resources. You’ll find:

• Frameworks for analyzing and creating visual media

• Tools and databases for image research

• Guidance on ethical image use

• Tips for creating visually engaging and accessible projects

Related Chapman Resources

• Copyright and Fair Use Guide (Leatherby Libraries)

• Film and Television Library Resources

• Open Educational Resources (OER) Guide